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e-news
February 28th, 2012




My Business e-news is a regular e-newsletter focusing on relevant issues relating to small to medium-sized enterprise. My Business is the official publication of the SME Association of Australia (www.smeaustralia.asn.au)

The newsletter is produced by the My Business editorial team. The May issue of My Business magazine on sale now.


Business News

Five questions to build "brand love" and great word of mouth

If you want your customers to love your brand and tell the world about it, Sarah Birkens of Purple Circle Group has five questions which, if you answer them honestly, will help you to get positive word of mouth.

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Why fit staff are good for business

Have you ever thought about star jumps, squats and Zumba classes as tools to keep your employees satisfied and also productive?

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The best of the blogs

New laws around unconscionable conduct - 7 tips for property developers

Recent changes to the Competition and Consumer Act could have serious ramifications for property developers, since according to Carolina Zandarin Pizarro acting in a way that puts property purchasers at a disadvantage could be against the law.

Time to tune up your business model?

Given the pace of change in today's volatile marketplace, Geoff Steer suggests every business owner revisit their business model, as what has worked in the past is no longer guaranteed to work in the future.

When your customer is your competitor

In this month's blog Dr Monique Beedles stresses the importance of understanding who your competitors are and how you can differentiate yourself from them and come out a winner.

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Feature articles

How to lead a successful team building exercise

Done well, team building exercises can boost productivity and morale across your business. Done badly, they can leave your employees cringing with embarrassment. So what makes a good one, and what should you avoid?

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Entrepreneurs

My Business meets ... property developer Bob Andersen

Bob Andersen is CEO of property development company Positive Property Strategies. During his thirty years experience in the property development and investment sectors, Bob has held both state and national management positions with some of Australia’s major development companies. In this Q&A with My Business he shares his insights into business success.

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Creel Price and the seven paradoxes of coaching

Not enough entrepreneurs take up or maintain an executive or business coach. A key obstacle is the perception that business owners hold of coaching. Serial Entrepreneur Creel Price is on a mission to change this.

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